They’ve done it again. The John Lewis Christmas advert is all set to be another massive success. This time it’s all about Monty the penguin – an imaginary friend of a young lad who has many an adventure with his penguin.
My Twitter and Facebook timelines both have a liberal scattering of links to the advert.
Someone at John Lewis has a very good imagination, to be able to come up with such ideas that every year end up going viral. I’m assuming there will be soft toy penguins on sale at John Lewis shops – and I have no doubt they will be very much in demand!